International Marketing - Virgin Blue (A piece of Empire)

Executive Summary Current Situation * sodding(a) Blue before long operates as unity of cardinal major domestic Australian airlines, the other being Qantas. * The confederacy currently holds an approximate mart share of 33%, which it has certain in the five eld in which it has operated. * vestal Blues dodging is simple; it offers an easy-to-understand, humiliated priced carrier, victimisation a low-cost headache model ensuring high cyberspace margins. mainstay Issues * The new smirch stands in a perspective where it has numerous opportunities ahead of it. * The chance for the company to move into a global market place. * Upon moving into a global market, the brass must have consistent values, a constant brand image as well as common positioning. Key Recommendations * Increase capacity and capability with regards to the fleet - larger, multi track planes * strive to create meaningful customer relationships, perhaps by introducing a loyalty program similar to that o f the Qantas Club * With regards to the entire Virgin group, employ a brand image which will express the innovative, risk-taking attitude of Richard Branson when moving the company into a global market.

set back of Contents * company Background                                                      3         Industry synopsis                                                               3         Analysis of Case                   !                                             5          selection Solutions                                                      10         Recommendations                                                               11         Implementation Issues                                                      13         Reference List                                                               14         Log                                                                                  15 Company background Virgin Blue, provides baffled cost, low fare domestic flights, offering frequent rider serve on routes between all of the Australias major cities, is one of the subsidiaries of the Virgin Group that was established on 3 August... If you call for to die a full essay, order it on our website: OrderCustomPaper.com

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