The Benefits of Chocolate

For Naomi Wolf, the steady business isnt just a ploy by Madison Avenue to make a buck. What truly powers the $33-billion-a-year pabulum industry, the $20-billion cosmetics industry, the $300-million cosmetic-surgery industry, and the $7-billion pornography industry, she argues, is a far more insidious and poisonous agenda. It is a political tool to keep women down: The watcher myth is not about women at all. It is about mens room institutions and institutional power. According to Miss Wolf, the myth has a presidential term issue of uses. It pits women against one another, thereby diluting their political influence; as she puts it, What women look like is considered important because what we say is not. It stokes the consumerist engine of our economy, where women shoppers institute a pivotal role; and it enables employers to get away with pay women less(prenominal) than men. Indeed, Miss Wolf charges that the success of Western economies is linked to the continuing underpayment of women. The author notes the historical roots of this problem. The modem beauty myth back(prenominal) end be traced to the social upheaval following industrial enterprise , around 1830, when a new class of literate, idle women was on the spur of the moment in a position to challenge male dominance. The upshot, she concludes, is that Women are mere beauties in mens elaboration so that culture can be kept male.

The beauty myth-in Miss Wolfs view-transforms women into self-destructive, fearful, horizontal paranoid creatures who rich person a love-hate addiction to food, a negative body i mage, miserable self-esteem, and tenuous re! lationships with the men in their lives. They frequently become anorexic or undergo heavy cosmetic surgery to achieve the perfect body. They espouse this idle quest with the zealotry of religious fanatics, and yet they are woolly-headed to fail because they are pursuing a chimera. The author cites a raft of data to prove her point. She notes that cosmetic surgery is the fastest-growing checkup checkup specialty in...

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