Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships celestial latitude 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a bill minister jeweler and specialty retailer with collective supply in New York, New York will be employ to identify potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) success and continues to grow, this BIRAC will leave behind new marketing strategies as rise up as a new target market that they bugger off barely to tap into. With the jewelry industry being fiercely competitive, Tiffany & Co. has evermore stood out as a premier fine jeweler. They have strong recognition inside and impertinent of the U.S. This analysis of Tiffany & Co. will seek to explore marketing strategies for getting middle single out customers while maintaining their high-end customers and image. Background Ch arles Lewis Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a keeping company (NYSE: TIF) that operates through its subsidiary companies (“ accompany/ Co.”). The bon ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose merchandise offerings intromit an extensive selection of jewelry as well as timepieces, sterling silver/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the play on is engaged in product design, manufacturing, and business-to-business reta! il activities (Tiffany.com, 2008). They employ close 8,800 people around the world. Their current corporate structure was spotless in 1984, when they were incorporated to purchase the original company. At January 31, 2008 the community operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical merge for 2007 is as follow: The U.S. represents 59% of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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