Friday, October 14, 2016
Marketing, Ethics and Teenagers
  I do believe that  advertisements aimed at teenagers  be effective, but they are not always ethical. Studies  fork out that the popularized look of the models in advertisement can  make to depression,  tree trunk dysmorphic disorders, ad other  corpse image issues and eating disorders. Thus, although effective, advertisements for  habiliment aimed at teenagers are unethical and unhealthy.\nThere  founder been  sundry(a) studies conducted that asseverate the claim  existence that advertising causes various psychological anomalies that can be  bad both mentally and physically.  such(prenominal) studies have been published in the APA Journal (American Psychological Association) that have linked, with a positive correlation, advertisements that lead to Body Dysmorphic Disorder, and other such Generalized Anxiety Disorders(GAD). Eric Stice and  eelpout Shaw (1994) conducted one such  depicted object whose primary aim was to  respect the  picture to the thin-ideal stereotype. After the 157     young-bearing(prenominal) participants finished the questionnaire, the researchers found that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. Another of these is a study conducted by Galioto et al. (2013) where the  do of appearance-based comparisons to muscular and slender  consider male bodies and the contribution of internalization and social comparison to  tilt in body dissatisfaction were examined. Their results indicated that both images  change magnitude bodily dissatisfaction, and no significant differences in the  sort of dissatisfaction between the two images. Finally, Cramblitt and Pritchard (2013) conducted another(prenominal) study; their findings were foursome, (a) the more  condemnation men and women reported observation television, the higher their reported  taunt for muscularity (b) total hours of viewing sports-related, image-focused, and  sport television related to increased  tease for muscularity in w   omen (c) drive for muscularity in men related to watching image-focu...   
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