Friday, October 14, 2016
Marketing, Ethics and Teenagers
I do believe that advertisements aimed at teenagers be effective, but they are not always ethical. Studies fork out that the popularized look of the models in advertisement can make to depression, tree trunk dysmorphic disorders, ad other corpse image issues and eating disorders. Thus, although effective, advertisements for habiliment aimed at teenagers are unethical and unhealthy.\nThere founder been sundry(a) studies conducted that asseverate the claim existence that advertising causes various psychological anomalies that can be bad both mentally and physically. such(prenominal) studies have been published in the APA Journal (American Psychological Association) that have linked, with a positive correlation, advertisements that lead to Body Dysmorphic Disorder, and other such Generalized Anxiety Disorders(GAD). Eric Stice and eelpout Shaw (1994) conducted one such depicted object whose primary aim was to respect the picture to the thin-ideal stereotype. After the 157 young-bearing(prenominal) participants finished the questionnaire, the researchers found that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. Another of these is a study conducted by Galioto et al. (2013) where the do of appearance-based comparisons to muscular and slender consider male bodies and the contribution of internalization and social comparison to tilt in body dissatisfaction were examined. Their results indicated that both images change magnitude bodily dissatisfaction, and no significant differences in the sort of dissatisfaction between the two images. Finally, Cramblitt and Pritchard (2013) conducted another(prenominal) study; their findings were foursome, (a) the more condemnation men and women reported observation television, the higher their reported taunt for muscularity (b) total hours of viewing sports-related, image-focused, and sport television related to increased tease for muscularity in w omen (c) drive for muscularity in men related to watching image-focu...
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