Digital Economic Essay Example | Topics and Well Written Essays - 1000 words

Digital Economic - Essay Example It is worthwhile to mention that Internet and mobile devices are two separate entities in this global environment of today. Internet is interconnecting the countries and cultures. On the other hand, mobile devices are providing ease of accessibility. Combining the two technologies is having a drastic effect on today’s business houses and their strategies. While developing a 21st century business strategy, strategists are now trying to focus on the nature and behaviour of target audiences or user groups. Today’s users or potential customers are far more agile, informed, and active across the social networks. Websites like Facebook, Top Ten Reviews, etc. have increased the scope of interaction between users and customers in a drastic manner. In such circumstances, a strategist must think in an innovative way, so that he/she can create a positive impression of his/her company all across the Internet. For example, a company can now develop its own app (a very concise form o f software application). This kind of customised software utilities can be easily installed in mobile devices (e.g. a tab or a smartphone). Then, users can easily try or look into the commodities or facilities that are being provided by the company concerned. Besides, websites like Facebook allow business enterprises to create their dedicated pages for publicity. Now Zara is a big retailer of textile and fashion products, which appears to have diverted from the general course of Internet-based business application development and strategic adjustments. It does limited advertising and propaganda. This policy is maintained across the Internet too. Frequency of online advertisements is considerably controlled by Zara. However, this can be noted as a complex influence of Internet/mobile technologies. Since most of the fashion retailers are now overly emphasising on Internet and mobile technologies, Zara possibly wants to look different and reach its loyal