The Brand Strength of easyJet Plc Essay Example | Topics and Well Written Essays - 2500 words

The Brand Strength of easyJet Plc - sample ExampleRemoving extras from the service puzzle such as institutement of first-class seating and meals allows a substantial to cut costs all throughout the entire repute chain (Thompson 2008). easyJet recognises that the majority of its customers are leaving to be price sensitive, thus in ensnare to maintain market interest easyJet cannot deviate from its value model. The original marketing apprehension for easyJet in the last decade has been to make flying as low-cost as a duo of jeans and where the company attempts to persuade consumers to cut out the travel agent authority in booking and vacation planning (easyJet 2012). The TV series, Airline, bring to passd by LWT was a UK television series adjoin the dramas of actors employed with easyJet that ultimately made easyJet a household name in the UK (easyJet 2012). In order to establish brand recognition in key markets during initial marketing strategies, product placement and log o foundation in highly-valuable television markets built the ability of the company to have its logos and colours recognised instantaneously. easyJet has still to deviate from this strategy of victimisation logo and design characteristics associated with the organisation (e.g. orange and black) to differentiate the organisation from competition. The high-pressure product placement strategies have built the brand equity currently experienced by easyJet. fit in to the company, orange is one of our greatest distinguishing features. It is an essential explode of our brand heritage and brand identity (easyGroup 2011, p.5). When attempting to create brand recall using logo presentation, it is necessary to use consistent colour representations in order to appeal to consumers psychological characteristics... In the essay the business strategy of easyJet is about the original marketing concept for easyJet in the last decade has been to make flying as affordable as a pair of jeans and w here the company attempts to persuade consumers to cut out the travel agent role in booking and vacation planning. Then goes the exploration of the brand strength of easyJet. easyJet has maintained its positive market position by using strategies that are not only aligned with budget-conscious consumers, but also those that promote convenience as part of market positioning strategy. easyJet is also able to rely on sponsorships and alliances throughout the entire business model in order to gain even more brand credibility and establish a fortune of values that are expressed positively to consumer markets. easyJet partnered with VisitBritain, a government sponsored marketing effort designed to provoke more domestic and international tourism for the UK. easyJet also conducts considerable market research analyses both on internal processes and on what is driving consumer-centric trends in the external environment. Strengths for easyJet are the advantages that are provided the business as it relates to the unmistakable industry market. After the analysis of findings, we know the ability to achieve significant, record revenue gains in a market environment that has moved into maturity is a notable accomplishment for easyJet. At last, easyJet is a bench mark for using efficient brand enhancing activities in which promotional focus gives the brand more visibility.