Zipcar Entering the Foreign Market of Germany Case Study

Zipcar Entering the strange Market of Germany - Case Study ExampleThe case study Zipcar Entering the Foreign Market of Germany talks about the Zipcar company, car rental service. The paper also analyzes why Zipcar decided to choose Germany as their in the buff market.The rental company was established in 2000 and is currently composed of the merged operations of Zipcar and Flexcar, even as its ownership falls into the hands of Avis. 2006-th saw the company moreover branching out from its key American base and into England, in London, as well as Canada, in Toronto. As for 2012, the company had a front in about 300 university campuses as well as 20 key urban centers disoriented in its western markets. In 2014, in like manner, the company lists Spain as a key market. Germany, given its sizable calculating machine and driving population and its centrality to the atomic number 63an economy, is a good fit as an expansion market for Zipcar.If nifty Britain and Spain are viable marke ts because of their scotch readiness for Zipcar services, then one can make an argument too for Germany as a viable market, given that it is not only the largest economy in all of Europe but also that it has the largest population in the continent, after Russia. This mix of large population and a monumental economic base makes Germany an exciting market for Zipcar from an economic and demographic point of view. Digging deeper into Germanys demographics and economic profile, out of its about 80 million citizens, close to 63 percent is between the ages of 25 and 64 years, the most economically active years from a demographic point of view.